Branding & Identity

Personality

A brand isn’t a logo. It’s the feeling someone gets the first time they interact with your product or service — and every time after that. Whether you’re starting from nothing or refreshing something that’s lost its way, we’ll help you find a visual identity that actually fits.

Every brand project is different. Some clients come with a clear vision and just need help executing it. Others aren’t sure what they want yet and need someone to help them figure it out. Both are fine — that’s what the early conversations are for.

The kind of things we can help with

Depending on where you’re at, we might work on some or all of this:

• Figuring out your positioning, voice, and what makes you distinctive
• Designing a logo and mark that work in every context, from app icons and socials to billboards
• Building a colour palette that’s purposeful, accessible, and looks great — in dark mode, too!
• Choosing and pairing typefaces that balance personality with readability
• Putting it all together in brand guidelines your team can actually use
• Creating the supporting pieces — icons, patterns, illustrations, templates

We don’t have to do everything at once. We’d rather do a few things well than rush through the lot.

How it usually starts

With a conversation. We want to understand your story, who you’re trying to reach, and what success looks like for you. From there we’ll explore a few different directions and narrow in on the one that feels right.

Where it ends up

Digital products, marketing sites, social media, pitch decks, packaging, print — wherever your brand needs to show up. We design systems that hold together across all of it.